KAELEN VANCE
  • 01 // GRAPHIC & BRAND ARCHITECTURE

KAELEN VANCE

Lead Graphic Designer & Art Director specializing in high-contrast visual identities, Swiss grid typography, and structural packaging design.

We reject decorative clutter in favor of rigorous typographic scale, mathematical layout alignment, and bold monochromatic identity systems.

DOWNLOAD CV
Portrait of Kaelen Vance
[ 01 // WORK EXPERIENCE ]

Experience

2023 — PRESENTZurich, Switzerland

Lead Art Director & Brand Architect

Studio Forma

Directing comprehensive identity systems, Swiss grid design frameworks, and digital brand platforms for global architecture and design studios.

2021 — 2023Basel, Switzerland

Senior Graphic & Editorial Designer

Bureau Monolith

Led editorial design, high-density typographical publications, packaging architecture, and visual guideline systems.

2019 — 2021Berlin / Remote

Visual Systems Designer

Neue Standard Agency

Constructed responsive grid systems, experimental variable typography posters, and monolithic branding guidelines.

[ 02 // EDUCATION & CREDENTIALS ]

Education

2019 — 2021Zurich, Switzerland

Master of Arts in Visual Communication

Zurich University of the Arts (ZHdK)

Specialization in Swiss Modernist Grid Systems, Mathematical Typographic Hierarchy, and Contemporary Screen Formats.

2015 — 2019Basel, Switzerland

Bachelor of Arts in Graphic Design

Basel School of Design (HGK FHNW)

Foundations in International Typographic Style, Print Production, Manual Typesetting, and Visual Methodology.

02 // BRAND & VISUAL SYSTEMS

Selected Works

[ PROJECT 01 ]
Posters & Motion

KINETIC // Typographic Poster Series

Poster grid layout showing experimental variable typography

A series of 12 poster compositions investigating typographic motion, variable font weights, and electronic visual frequency. Exhibited at the Zurich Graphic Art Triennial.

View Project Detail →

Design Directory

001

Neue Forma Identity System

// Brand Identity
002

Monograph: Architecture of Void

// Editorial & Print
003

Vanguard Craft Coffee Packaging

// Packaging Design
004

KINETIC // Typographic Poster Series

// Posters & Motion
03 // THEORY & ART DIRECTION

Design Essays

AUG 15, 2026Typography & Theory

The Modernist Grid: Order in Visual Chaos

Why grid systems remain the definitive tool for structuring visual information with clarity and typographic discipline.

AUG 13, 2026Typography & Theory

Swiss Modernism in Contemporary Screen Design

Translating International Typographic Style principles into modern digital layouts and responsive viewports.

AUG 10, 2026Brand Systems

Tactile Identity: Materials & Print Finishes

How paper texture, foil embossing, and unyielding typography create unforgettable physical brand experiences.

LET'S CREATE BOLD VISUAL IDENTITIES

Currently accepting select brand identity, editorial art direction, and visual system consultations worldwide.

INQUIRE PROJECT